We bring to every engagement the ingenuity to adapt to a client’s unique scope, as well as the willingness to roll up our sleeves. Potential collaborations include:
Comprehensive Brand Strategies and Execution
- Brand and product launch strategies. We have successfully launched blockbuster brands for a wide range of therapeutic categories, including cardiovascular, diabetes, GI, autoimmune diseases, and pain management.
- Marketing campaign innovation and implementation. Enhance your product positioning, invigorate your messaging, and optimize your Salesforce structure to maximize market impact and return on investment.
- Brand plan building and application. This includes assessments of the marketplace, customers, communication channels, competition, marketing strategy, brand positioning and life-cycle planning to identify opportunities for growth.
- U.S. and Global Market access strategy and implementation. We identify payers’ unmet needs and translate product clinical benefits into economic and outcome based benefits to develop compelling Payer Value Stories and drive optimal product formulary access.
We have the proven capabilities to guide all components of a launch or campaign, including the efforts highlighted under Focused Solutions.
- Bridging the gap between data and action through in-depth analysis to confidently drive intelligent decisions. Examples of insights we can provide include:
- Healthcare professional and patient unmet needs
- Alignment of Strategy, Positioning and messaging/tactics
- Healthcare professional and patient behavioral and attitudinal leverage point identification along the patient journey
- Customer segment prioritization
- Campaign performance based on established key performance indicators
- Messaging strategy. You want your materials to engage healthcare providers and their patients while conveying vital information. Utilizing the analysis referenced above, we can further improve your brand messaging in order to better connect with customers and positively influence their behavior.
- Financial forecasts and ROI assessments. We can consult on which of your current efforts efficiently meet your goals and which are not fiscally viable. Building upon these findings, we will pinpoint opportunities to further maximize your return on spend and maximize your reach.
- Sales model consultation. We will review your Salesforce structure to optimize targeting, reach and frequency, and share of voice to effectively build brand awareness and educate healthcare providers.
- Payer access story optimization. We can leverage key insights to create optimized payer value story communications to strengthen market access negotiations and formulary access.
- Building tactical plans based on insights, as well as supervising implementation. From initial analysis and ideation to execution and assessment, we can provide clear guidance for optimal results.
- Process development and coaching. Your marketing department can leverage our experience through regular training on various subject matters, to elevate their functional expertise in key marketing principles. Plus, we can provide proven processes.
Want to learn more about how we can help you reach your goals?