We know Pharmaceutical and BioPharmaceutical marketing. With several years of brand launches and strategic leadership experiences, we accelerate client marketing efforts through a deep understanding of customer unmet needs; insight-driven strategy development; progressive solutions; and time-tested tactical planning and execution.
Identify customer unmet needs, behavioral/attitudinal drivers and leverage points along the Patient Journey.
Leverage customer insights to identify market opportunities and desired customer behavioral/attitudinal change. Develop/revise Brand Marketing Strategy and Strategic Imperatives which will drive your tactical planning.
PROMOTIONAL AND TACTICAL PLANNING
Facilitate the development of a communication strategy, messaging and tactics that will address the market opportunities and drive the desired behavioral/attitudinal change required to execute Brand Strategy.
EXECUTION AND MEASUREMENT
Develop Critical Success Factors that are aligned to the desired customer behavioral/attitudinal change and your tactical plans. Ensure key metrics are in place to monitor and measure the effectiveness of your tactical plans and executional efforts.
“Empower Pharmaceutical and BioPharmaceutical Companies to effectively educate Healthcare Providers,
Payers, Patients and Caregivers about the differentiated features and benefits of their brands.”
We accomplish this by uniting customer analysis and insight to drive the development of marketing strategies and focused tactical plans so that companies can confidently connect with the right audiences using the right messaging and resources in order to positively impact lives.
We are seasoned veterans of leading product launches and marketing campaign development for both US and Global markets. We’ve led several brand launches, including many blockbuster pharmaceutical products across multiple therapeutic areas. This also included driving marketing and promotional strategy, tactical planning, sales force size and structure analysis, customer segmentation and targeting, financial forecasting and operational resource planning.
A trusted marketing authority consultant team with experience in multiple therapeutic categories including cardiovascular, diabetes, GI, inflammatory autoimmune diseases, pain management and others.
I’ve helped healthcare companies large and small launch products, strengthen brand performance, and gain strategic insights into their customers and payers.
I started my career as a pharmacist because I wanted to positively impact patients’ healthcare. Working with underserved communities in Philadelphia, I witnessed the lack of opportunities for patients to learn about their health conditions and treatment options.