Percipio Strategic Consulting:

Intelligent Solutions for High-Impact
Pharmaceutical and BioPharmaceutical Marketing

Elevate your marketing efforts through insight-driven strategy and tactical execution.

We know Pharmaceutical and BioPharmaceutical marketing. With several years of brand launches and strategic leadership experiences, we accelerate client marketing efforts through a deep understanding of customer unmet needs; insight-driven strategy development; progressive solutions; and time-tested tactical planning and execution.

CUSTOMER INSIGHT

Identify customer unmet needs, behavioral/attitudinal drivers and leverage points along the Patient Journey.

BRAND STRATEGY

Leverage customer insights to identify market opportunities and desired customer behavioral/attitudinal change. Develop/revise Brand Marketing Strategy and Strategic Imperatives which will drive your tactical planning.

PROMOTIONAL AND TACTICAL PLANNING

Facilitate the development of a communication strategy, messaging and tactics that will address the market opportunities and drive the desired behavioral/attitudinal change required to execute Brand Strategy.

EXECUTION AND MEASUREMENT

Develop Critical Success Factors that are aligned to the desired customer behavioral/attitudinal change and your tactical plans. Ensure key metrics are in place to monitor and measure the effectiveness of your tactical plans and executional efforts.

THE MISSION OF PERCIPIO STRATEGIC CONSULTING

“Empower Pharmaceutical and BioPharmaceutical Companies to effectively educate Healthcare Providers,
Payers, Patients and Caregivers about the differentiated features and benefits of their brands.”

We accomplish this by uniting customer analysis and insight to drive the development of marketing strategies and focused tactical plans so that companies can confidently connect with the right audiences using the right messaging and resources in order to positively impact lives.

WITH DEEP EXPERIENCE IN LEADING BRAND BUILDING, MARKETING STRATEGY, TACTICAL PLANNING AND EXECUTION

We are seasoned veterans of leading product launches and marketing campaign development for both US and Global markets. We’ve led several brand launches, including many blockbuster pharmaceutical products across multiple therapeutic areas. This also included driving marketing and promotional strategy, tactical planning, sales force size and structure analysis, customer segmentation and targeting, financial forecasting and operational resource planning.
INSIGHT.
A trusted marketing authority consultant team with experience in multiple therapeutic categories including cardiovascular, diabetes, GI, inflammatory autoimmune diseases, pain management and others.
Strategic deployment driven by client needs. We do not offer out-of-the-box solutions, instead adapting our methodology to align with our clients’ particular internal processes and resources. We turn data into insights, leading to purpose-driven action. We guide market research and analysis to translate data into insights, prioritize customer needs, and identify behavioral and attitudinal change leverage points along the patient journey.

EXPERIENCE

I’ve helped healthcare companies large and small launch products, strengthen brand performance, and gain strategic insights into their customers and payers.

HOW WE ELEVATE PHARMACEUTICAL COMPANIES’ BRAND MARKETING EFFORTS

Leading brand launch planning and execution for both US and Global markets
Generating insights to guide development of brand strategic focus
Creating and guiding strategic and annual brand plan building processes

I CHOOSE HEALTHCARE BECAUSE I CARE

I started my career as a pharmacist because I wanted to positively impact patients’ healthcare. Working with underserved communities in Philadelphia, I witnessed the lack of opportunities for patients to learn about their health conditions and treatment options.